Beko brands
Every brand from our portfolio represents a promise of quality, innovation and value for money to our customers.
From an European and International perspective, Arcelik built its brand around their Turkish heritage to offer a complete portfolio of products and brands present in more than 100 countries.
Leisure - our specialist brand for cooking is the central focus of the family kitchen, offering a comprehensive range of cookers making everyday cooking a pleasure.
Our main focus is to continue to develop the Beko brand and be one of the top three Major Domestic Appliances in the UK and Ireland.
Beko has become one of the fastest growing brands in the UK offering today an extensive product range including refrigeration, laundry, dishwashers and television. Second largest brand in Turkey, its home market, Beko continues to develop the mission and the reputation to serve customers with innovative products that genuinely surprise them, like the New Xpress Washing machine.
Bought from AGA Food Service Group in 1998, Leisure has become one of the leading brands in the British cooking appliances market. Building its reputation around a high standard quality, the brand has also recently undergone a refreshing development focusing on its passion for cooking and food. Hence the “Love food, love Leisure” strap-line.
http://www.leisurecp.co.uk/
Established in 1955, Arcelik is the third largest household appliances producer in Europe. It is also the leading brand in Turkey offering extensive and innovative product ranges of home appliances, built-in and electronic products. Today the company provides products and services to consumers in more than 100 countries. They have ten production plants in three different countries, own thirteen international companies and carry nine brands.
http://www.arcelik.com.tr/Cultures/en-US/?LANGUAGE=en-US/