Beko Plc Backs Consumer Safety Initiative

Beko Plc Backs Consumer Safety Initiative

Beko Plc, one of the UK's leading large home appliance businesses, is proud to support Register My Appliance, a new consumer safety initiative.

The online scheme enables people to register the details of their white goods appliances so manufacturers can keep them informed about important product information and news.

Register My Appliance (RMA)  is led by The Association of Manufacturers of Domestic Appliances and is backed by Beko Plc and many other manufacturers.

Anyone in the UK and Ireland will be able to register a product, of up to 12 years old, via the easy-to-use RMA web portal.

A key objective is to encourage people with older appliances to participate and, once registered, they will be able to easily update their details if they move home or replace their appliance.

Ragip Balcioglu, Managing Director for Beko Plc, said: "Register My Appliance is an important initiative to help companies like Beko stay in touch with their consumers should they need to contact them regarding important product safety information. In particular people with older appliances are urged to register so manufacturers can reach those people if needed as well as owners of newer models.

"Beko is the UK's leading large home appliance brand and is proud to have taken a leading role in the development of the RMA. We hope that as many people as possible take a few minutes to register their appliances, of whatever brand.”

Register My Appliance will also include advice on maintenance, safe usage and installation, product standards and testing, guarantees and warranties, consumer rights, a product recall listing and the AMDEA Code of Practice on Product Safety.

Source: *GfK UK, Major Domestic Appliances, Jan-Dec 14.

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