80% of children would eat healthier food if they knew their heroes did too

80% of children would eat healthier food if they knew their heroes did too

Last month, with support from our partners FC Barcelona, the Barça Foundation and UNICEF, we surveyed over 13,500 children aged 6-10 across 18 countries. The results of our global survey revealed a gap in children’s knowledge and interest in healthy eating compared to their knowledge and interest in football.

The findings showed that children are significantly better informed about football than they are about healthy eating, and when it comes to making healthy food choices, they can be positively influenced.

When asked why they eat healthy food, over two-thirds of children across all 18 countries said they do so because they understand that it is good for them. A further 80% [1] of children said they would be more interested in eating healthy food if they knew their hero or role model took healthy eating seriously too.

Over 70%[2] of children could identify the number of players in a professional football team, but only one fifth[3] of children knew the recommended portions of fruit or vegetables that they should eat each day.

In the UK our key findings were:

  • 68% of kids in the UK were able to correctly identify that the official fruit and vegetable recommendation is five portions per day
  • More than a third of children would prefer to eat unhealthy food if given the choice, with over half of kids claiming it ‘tastes better’
  • But, 80% of kids in the UK claim they enjoy eating healthy food because they know it is good for them – overall we’re doing a fantastic job

At Beko we understand that children may need a helping hand from their heroes to further their knowledge around healthy eating.  Our ‘Eat Like A Pro’ campaign is rooted in inspiring children to eat like their heroes. By sharing FC Barcelona players’ favourite healthy recipes online, we hope that families worldwide will be inspired to recreate the meals at home.

Although 7 in 10[5] children admitted they would rather learn a new football skill than learn about healthy eating, Beko is determined to enact positive change and encourage children to engage with FC Barcelona football heroes on this topic.

[1] 80% of over 13,500 children asked

[2] 72% of over 13,500 children asked

[3] 21% of over 13,500 children asked

[5] 71% of over 13,500 children asked

Recent Articles

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Hat trick for Beko at the IER Awards

Beko, the UK’s number one best-selling large home appliance brand is thrilled to announce that they are once again winners at the ‘The Innovative Electrical Retailing’ (IER) Awards.

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Beko Debuts New Sustainability Campaign

Committed to developing products that tackle the challenges facing our planet today, Beko have launched a heavyweight digital sustainability campaign to drive awareness.

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Beko Research Reveals UK Determination to Save the Planet

Today saw Beko launch the results of our Europe-wide survey on people’s attitudes and concerns about sustainability and the awareness of their individual effects on the environment.

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

A quarter of children have never eaten an apple, according to our new research

Despite having an average of four pieces of fruit and veg a day, a quarter of children have never eaten an apple and more than a fifth haven’t even heard of bananas.

Read full story