Olympic Rower Cath Bishop brings Beko's Eat Like A Pro to Cambridge

Olympic Rower Cath Bishop brings Bekos Eat Like A Pro to Cambridge

Olympic rowing medallist Cath Bishop joined children from Sancton Wood Prep School in Cambridge at Goldie Boathouse, as the latest part of our Eat Like A Pro campaign designed to inspire families to eat a little bit more healthily and cook together.

The campaign comes in response to the World Health Organisation announcing that 70 million children will be obese by 2025. Responding to the global need to reduce child obesity, we are hoping to inspire families to take action, by working with nutritionists from FC Barcelona to access the eating habits of professional footballers through our new Eat Like A Pro website. There, along with your children you can partake in a range of fun activities, view healthy eating tips, as well as having access to over 100 recipes, ranging from smoothies to family favourites such as cottage pie.

Today, Sancton Wood Prep School children from Year 2 and 3, took part in a mixture of rowing related fitness activities led by Cath Bishop and members of the rowing club.  Talking about the success of the day, Cath said: “I love rowing, so it was great to see the passion and enthusiasm shown by the children today. I’ve had so much fun seeing the children get involved and hear them talk about the foods they do and don’t like. 

“As an athlete healthy eating has always been important to my lifestyle and it continues to be. It’s fantastic to see a brand like Beko encouraging people to live well and I hope we’ve inspired today’s children to eat a little bit healthier in the future.”

Dr Natasha Conway, Beko plc Research & Development Manager, adds: “We’ve had a brilliant day at Goldie Boathouse with Cath and Sancton Wood Prep School. Our Beko R&D centre is based in Cambridge, so it’s important to us that we give back to the community. It was wonderful to see the children inspired by Cath and our Eat Like A Pro initiative. A quarter of 2-10-year olds in the UK are overweight or obese* which is a frightening but real figure. We hope that through activities like today we can make more people aware of the issue of childhood obesity in the UK and as a brand, make a difference.

“We want to ensure we are doing what we can to make healthy eating easier for everyday families at every meal time and that includes producing appliances that incorporate innovative technologies. We really appreciate Cath taking time out today to hopefully inspire a new generation of Olympians!”

Recent Articles

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Beko Donates Over 1600 Appliances To Communities With #BekoGiving Initiative

We have been going the extra mile over the last three months to give back to communities with our new #BekoGiving initiative.

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

HarvestFresh™ - Inspired By Nature, Powered By Light

Crunchy carrots, juicy ripe tomatoes, succulent strawberries, and fresh green spinach can now be as nutritious and tasty up to five days after purchasing them, thanks to Beko’s new patent pending HarvestFresh cooling technology.

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Launderette Of Mum & Dad: 65% Of Brits Rely On Mum & Dad To Do Their Laundry

Have you ever sheepishly taken your laundry over to your parents’ house? Take a look at our latest consumer research that shows more than half of us are guilty of using the ‘Launderette of mum and dad’!

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Airing To More Than 40 Million People

Have you spotted us on TV or online this week? We’re back with our biggest ever Spring campaign and hoping to reach 40 million of you via television alone.

Read full story


†Source Euromonitor International Limited; Consumer Appliances 2020 ed, as per major appliances definition, retail volume sales in units, 2019 data

email icon