BEKO plc is a subsidiary of Arçelik A.S. established in 1955, Arçelik is one of the largest household appliance producers in Europe. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of consumer electronics, freestanding and built-in appliances. Today the company provides products to consumers in over 100 countries.
Arçelik is part of a large multinational group called Koç Holding, which is Turkey's biggest industrial and commercial conglomerate and one of the top 500 largest companies in the world. Arçelik has ten production plants in three different countries, owns thirteen international companies and nine brands.
In 1990, the Beko brand came to the UK and Ireland, to introduce and develop products designed specifically for the needs of UK consumers. Throughout this time Beko has worked with retailers and consumers to develop and provide fantastic products and features for the UK and Irish consumer.
As a result, Beko has fast become a leading white goods brand in the UK becoming the number one selling brand in refrigeration, freezers, washing machines and freestanding cooking in the UK, recently becoming number two in freestanding dishwashers.
Today Beko brand is not only a leading appliance brand in the UK, but also one of the top ten brands in the world (Euromonitor International 2008). The company has vowed to continue developing highly energy efficient electrical appliances that deliver exceptional value, superior quality, with high levels of customer satisfaction, by listening and responding to the needs of customers and consumers. These factors combined with an affordable and reliable proposition, make Beko the brand of choice for today and the future.