Beko is proud to be a Premium Partner of football giant FC Barcelona. The partnership brings together a leading large home appliance brand in the UK with one of the world’s most loved and supported football clubs.
Beko have partnered with FC Barcelona because both the business and the football club share the same values and philosophy – the spirit of play, fun and freedom combined with the goal to consistently be the best in the world. We are now well into the second season of a four year deal working with FC Barcelona as a Premium Partner and are taking our sponsorship activity to a new level this year with the launch of a new campaign across the world called ‘The Official Partner of Play’. This campaign brings Beko and FC Barcelona’s shared values to life and is part of a wider global advertising campaign, called ‘Official Partner of the Everyday’, which positions Beko as a consumer centric brand at the heart of everyday life.
The FC Barcelona team players are the stars of our new advertising campaign ‘Official Partner of Play’. The campaign features some of the world’s most famous football stars, including Lionel Messi, Luis Suárez and Neymar, both in person and also as unique, playful animations. The animated players will appear in advertising, in store, in-stadium, real-time social media for El Clásico (FC Barcelona vs. Real Madrid on April 2nd 2016), on digital channels and in the media over the coming months.
The ‘Official Partner of Play’ campaign is built on FC Barcelona’s skilful, attacking football played with freedom and enjoyment both on and off the pitch, a style of play that epitomises the true spirit of football. As a brand, Beko supports people in their busy lives by providing faster, more efficient home appliances, giving them more time and freedom to ‘play’ every day.
Beko Refrigeration with NeoFrost technology with 2 separate cooling systems that keep your fruit fresher for longer.
Washing Machines with ProSmart Inverter technology that clean even the toughest stains, because every team are proud of their colours.