7 Jul

Fridges That Retain Vitamin C with Active Fresh Blue Light™

Nothing is healthier for you than farm fresh fruit and vegetables. From the moment they’re harvested, fruit and veg start to lose their nutritional value. The Active Fresh Blue Light™ technology in our refrigeration range protects their Vitamin C content, helping you to enjoy fresh and nutritious fruit and vegetables every day.

What is Active Fresh Blue Light™ technology?

Active Fresh Blue Light™ technology is featured in our fridges’ crisper drawers and mimics the environment of a greenhouse. It does this by using blue LED lights to keep the Vitamin C and nutritional values of your fruit and vegetables intact, improving their preservation by up to 30%*.

*Tested by FRPERC and TUBITAK (compared to standard crisper for tomatoes, red and green peppers).


"The blue light definitely keeps soft salad products for much longer."
Tait from Carlisle (GNE60520 American Style Four Door Fridge Freezer). Confirmed purchase 3rd June 2016


What happens to the fruit and veg in a crisper drawer without Active Fresh Blue Light™ technology?

In a standard crisper drawer, fruit and vegetables are stored in an environment to help them stay fresh until they go out of date. Without the blue LED lights that come with our Active Fresh Blue Light™ technology, the fruit and veg in a standard crisper drawer will lose some of their Vitamin C content and nutritional value. Standard crisper drawers are perfect for those who consume their fruit and veg within days of purchasing them.

Why would I want a fridge that keeps my fruit and veg better preserved?

There are a number of reasons why you would want a fridge that keeps fruit and veg better preserved. Aside from enjoying tasty fruit and vegetables which are both high in Vitamin C and nutritional value, keeping your produce better preserved means they’ll stay fresh for longer. This in turn helps you to reduce your food waste at home and your trips to the grocery store, helping you save time and money.

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