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Every September, as millions of children prepare to go back to school, households across the UK quietly kick into gear. While the new term brings a mixture of excitement and chaos, for busy parents, the to-do list can feel endless.
From finding forgotten PE kit to tackling mountains of washing and filling the fridge with healthy lunches and after-school dinners, back-to-school season is one of the busiest periods of the year.
At Beko, we get it: our appliances are designed to make daily life smoother. As the back-to-school rush begins, we’re here to help things feel less frantic and a bit more under control.
With our reliable technologies working hard in the background, this term we’ve created an exclusive WhatsApp Helpline hosted by former teacher, mum of two and author Lou Beckett to share coping strategies and advice to help you make sense of the back-to-school scramble, with warmth, humour and tips you can depend on!
To find out what really happens when a new school term begins, we asked 1,000 parents and kids aged 6-11 across the UK what goes on behind the scenes. Here’s what they told us:
of parents say back-to-school is one of the most challenging times of the year
Parents face pressure from re-establishing routines (41%) and getting children ready on time (38%),
to preparing packed lunches (25%) and managing drop-offs and pick-ups (19%).
Parents leave everything from children’s haircuts (35%) and labelling school items (29%) to buying
new shoes (25%), finishing summer homework (17%) and washing uniforms (16%) until the final few
days before term.
Getting my child’s hair cut
35%
Labelling new clothes, lunchboxes or other school items
29%
Buying new school shoes
25%
Completing summer homework
17%
Buying new stationery
17%
Finding school items that have gone missing over the summer
16%
Buying a new lunchbox or water bottle
16%
Washing the school uniform ready for the first day
16%
Checking that last year’s uniform or PE kit still fits
15%
Buying a new school uniform
14%
Washing the PE kit ready for the first day
14%
Buying a new school bag
13%
Booking breakfast clubs, after-school clubs or childcare
12%
Buying a new PE kit
10%
None of the above
16%
Three quarters of parents expect to tackle at least two school-specific wash loads before term starts,
while almost half expect three or more. Socks (20%) and PE kits (19%) are the items most often left
until the night before.
Among parents who forgot an item, water bottles topped the list (39%), followed by PE kits (25%)
and homework (25%), reading or library books (24%) and snacks (23%).
39% water bottles
25% homework
25% PE kits
24% library books
23% snacks
Preparing uniforms and school essentials in advance (43%), making a to-do list (38%) and gradually
restoring bedtime routines (37%) are the top ways parents make the transition easier.
The ingredients that help back-to-school run more smoothly
Preparing uniform, shoes and school items in advance
43%
Making a to-do list
38%
Re-establishing a bedtime routine
during the last week of the holidays
37%
Talking to my child about the upcoming term
31%
A family calendar / planner
29%
Making wake up times gradually earlier during the last week of the holidays
28%
Reminders sent from the school
26%
Being at home during the last week of the school holidays e.g. not on a holiday
25%
Meeting up with my child’s school friends during the school holidays
19%
Meal planning
21%
A reliable washing machine
21%
A reliable fridge or fridge freezer
15%
A WhatsApp group with other parents for reminders
20%
Online shop deliveries
19%
Having no social plans in the last week of the school holidays
17%
None of the above
5%
Among parents in a parenting WhatsApp group, 82% say it has become an essential tool, while 65% admit
they would forget important school events without it. Common reminders include school trips, items to bring
and non-uniform days (37%), sports days (32%), and term dates and parents’ evenings (29%).
37% Items children need to bring into school

37% School trips
32% School sports days
37% School non uniform days
29% Parent’s evening dates/times
29% School term dates

28% Changes to the school day

27% Monetary collections e.g.
for teacher’s leaving gifts
22% School inset days
21% World Book Day
21% Class timetable changes
20% Requests for volunteers/
helpers

19% Homework deadlines
18% Lost property/missing items
16% School disco

16% School bake sale
8% None of the above
As a parent, I know just how hectic the back-to-school period can be – it rarely looks like the picture-perfect planner stuck on the fridge. In reality, it’s a missing PE kit or a stained shirt and by 8am the only thing keeping its cool is often the washing machine, quietly powering through yet another load.
Lou Beckett
Lou is a former teacher, mum of two and an expert in navigating family life without losing her sanity. She’s teamed up with Beko to share practical advice to help parents and caregivers survive the back-to-school season.
Trying to drag a child from 9:30pm summer freedom to a 7:30pm school night routine in one evening will likely meet some resistance. A week before term starts, bring bedtime, wake-up alarms and mealtimes forward by 15 minutes each day. Getting children back into the ‘out of bed, teeth brushed, actual clothes on’ routine will save you wrestling a reluctant child from their duvet on day one.
Mornings are won or lost the night before. Set out uniforms, shoes and bags before bed, so the only decision left at 7am is whether today's the day you finally give in and let them wear odd socks. A firm "one snooze, then feet on the floor" rule with older kids saves everyone the daily negotiation.
Aim to be ready to leave 10 minutes before you actually need to. That's the window for the missing shoe, the sudden "I need to tell you something" at the door, and the inevitable last-minute toilet trip, all delivered, of course, exactly as you're reaching for your car keys.
Packed lunches shouldn't require a committee meeting every morning. Write up four or five go-to combinations on a card or whiteboard on the fridge, so it's a five-second pick rather than a fresh decision each day. Prep what genuinely keeps for a few days in advance, but leave anything that needs to stay fresh as a quick job the night before or that morning. And when lunchboxes come home, empty them straight away and put any dishwasher-safe bits in the dishwasher so they’re clean and ready for the next day. Nobody needs a Pinterest-worthy bento box on a Tuesday, and accept that the sandwich will come home untouched at least once, for reasons no parent will ever understand!
Teachers know that kids’ brains will be fried by the time the bell rings during the first week of term. This is not the moment to introduce chore charts or strict homework routines. Treat week one like recovery from severe jetlag – feed everyone, let your home appliances handle the domestics, and put the kids to bed nice and early, before you lose your mind!
A few days before term starts, turn back-to-school prep into a high-stakes game. Give the kids a list – bag, PE kit, water bottle, lunchbox – and set a 15-minute timer to get everything onto the kitchen table. You’ll see what’s missing before you panic-buy replacements, and they'll quickly realise that finding their items isn’t a magical service provided by the house elf.
Nobody should have to tackle the back-to-school scramble alone. Whether it’s relying on class group chats for non-uniform day reminders or to ask last-minute questions, connecting with other parents will remind you that we’re all in the same boat trying to navigate the chaos.
Make life as easy as possible by keeping the freezer stocked with healthy, batch-cooked meals so you can buy back precious time when you're too exhausted to cook, and the sofa is calling your name. Once dinner’s done, load the dishwasher and let it handle the clean-up, so you can get on with the bedtime routine instead.
Whose turn is it for pick-up? Is football today or tomorrow? This is where entire weeks quietly fall apart. Get every drop-off, pick-up and after-school club onto one shared calendar at the start of term, on the fridge, on your phone, wherever it'll actually get looked at, so nobody's relying on memory alone by week three.
If you spend school mornings pouring cereal bowls and making toast while trying to get yourself caffeinated and ready, you're doing too much. Put cereal, snacks and breakfast basics into child-friendly containers on reachable shelves so the kids can sort themselves out. Tell them the kitchen is now self-serve, they'll enjoy the independence, and you'll buy a few precious minutes for a hot cup of coffee before the madness starts.
Unless your child spends their lunch breaks mud wrestling, they don’t need a new set of immaculate uniforms every day. Teachers just want children to be comfortable, clean and ready to learn. But when the last-minute realisation hits that a dirty PE kit is languishing at the bottom of the laundry basket, don't panic. A reliable washing machine with a quick wash programme can handle the rescue mission, so you can still get to bed on time.
Back to school rarely goes exactly to plan. Join Lou Beckett and the Beko team on the Beko WhatsApp Helpline on Tuesday 1 September, 6–9pm, for relatable answers, practical tips and a little reassurance to help make the school week scramble feel more manageable.
Tap the notification bell in the top right corner, then select unmute.
Join Lou and the Beko team live on Tuesday 1 September, 6–9pm.
Follow us on Instagram for more back-to-school sanity tips, household hacks and friendly support. Use #BekoBackToSchool to share your own thoughts, tips, highlights and comedy moments!
At Beko, we know family life is tough on household appliances. That’s why our products undergo rigorous stress-testing to ensure reliable, long-lasting performance day after day – giving you one less thing to worry about.