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How does the blue light technology work?

Our food freshness technology Active Fresh Blue Light™ is available in some our fridge's crisper drawers and uses blue LED lights to continue the process of photosynthesis, protecting the vitamin C content of your fruit and vegetables so they retain their nutritional benefits, stay fresher for longer and taste better too. Learn more about our Active Fresh Blue Light Technology.

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†Source Euromonitor International Limited; Consumer Appliances 2020 ed, as per major appliances definition, retail volume sales in units, 2019 data

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