Beko American-Style Fridge Freezer appears on Love Island

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We are excited to share that two of our Beko American-style fridge freezers take centre stage in the first ever winter series of Love Island, the UK’s biggest TV show.

Our four-door fridge freezer sits proudly in the main outdoor kitchen area of the luxurious £5.3 million Cape Town villa as well as the soon to air Casa Amor, the second “secret” villa on Love Island.

Securing product placement with the most watched reality show since Big Brother provides Beko with unprecedented exposure to the millennial market. 

With contestants spending a large portion of their time in the outdoor kitchen area, it’s a fantastic opportunity for Beko to showcase our products to eager Love Island viewers.

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†Source Euromonitor International Limited; Consumer Appliances 2020 ed, as per major appliances definition, retail volume sales in units, 2019 data

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