From Monday 16th September 2013 we will be on TV for 6 weeks with a series of primetime national hero spots. A 40-second advert lets our customers do the talking, showcasing a wealth of 9/10 scores gathered by independent consumer review company, Reevoo. We are heroing our stylish American-style four-door fridge freezer, with multi-zone technology, to demonstrate our cutting edge innovation & technology within the product portfolio.
Trusted household favourite, actress Caroline Quentin, provides the voiceover introducing the ad stating: “Clever, well designed and efficient. They’re your words not ours. Based on impartial owner reviews”.
The TV campaign is part of a significant investment at this key time of year. The integrated campaign uses support from national press, digital and LED advertising during Premier League football matches.