Jamie Redknapp Announced as Face of Beko's FA Cup Activity

Jamie Redknapp Announced as Face of Beko's FA Cup Activity

Beko has announced Jamie Redknapp as its ambassador to help drive awareness of its exciting new status as an Official Supporter of The FA Cup.

Beko, Official Supporter of The FA Cup, is partnering with the ex-professional footballer and Sky Sports TV pundit for the remainder of the season. Father to two young sons, Jamie will drive awareness of the brand’s activity amongst its key target audience of busy mums and families, through national and women’s consumer media as well as the Beko Mums United Facebook page.

Matthew Jones, Senior Brand Marketing Manager at Beko plc, comments, "We’re thrilled to have Jamie on board and believe he will engage with our audience of mums whilst positioning us as a brand that understands the needs of families. Jamie is a well-known football personality and a great role model for children, but most importantly a father who can relate to family life and juggling a demanding work-life balance. Having Jamie on-board enhances our on-going communications activity including TV and helps bring the brand to life."

Jamie Redknapp: "I’m delighted to be an ambassador for Beko’s FA Cup activity. It’s a fantastic competition, steeped in history with a real focus on community. Beko are highlighting the importance of making it inclusive to families and I’m really excited to be involved."

After becoming an Official Supporter of The FA Cup in September last year, Beko launched the first part of its sponsorship activation through a competition with leading schools newspaper, First News. Schools had the chance to win a visit from The FA Cup, Beko-branded football kits for their school team, a coaching session with an FA Legend and FA Cup Semi Final tickets.

Recent Articles

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Nan Knows Best! Beko launches electrical safety campaign with ESF

To raise awareness of fire safety risks in the home, we’ve partnered with electrical safety awareness charity, Electrical Safety First

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Beko Donates 100 boxes of Fresh Vegetables to Fareshare

Our followers on social helped us to donate fresh vegetables to a UK food charity during the launch of our latest refrigeration range, HarvestFresh™

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

New HygieneShield™ range line uses UV light technology heat and steam for at-home disinfection

Our new HygieneShield™ range takes inspiration from nature and uses methods such as steam and heat to enable you to achieve excellent hygiene results at home.

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Beko Engages Children Across the UK on Healthy Eating

Committed to helping families and young people live healthier lives in the UK, Beko featured an advertorial on its latest cooling technology, HarvestFresh™, which preserves vitamins in fruits and vegetables.

Read full story


†Source Euromonitor International Limited; Consumer Appliances 2020 ed, as per major appliances definition, retail volume sales in units, 2019 data