Mums are cooler and more fun than dads - according to the nations' youngsters

Mums are cooler and more fun than dads - according to the nations' youngsters

We hate to break it to you dads, but mums have been voted cooler AND ‘more fun’ than you in our latest nationwide study.

Polling 1,000 parents and 1,000 children across Britain, we took an in-depth look at how children in the UK aged 6-16 years perceive their mums and dads, and how parents THINK they are perceived. And our research reveals mums officially pip dads to the post in the fun stakes, whilst ironically 71% of confident dads thought that THEY would be seen as the ‘fun’ parent compared to a more modest 48% of mums.

Children said mums were more fun and ‘cooler’ because:

  • She spends more time with them (48%)
  • She lets them watch their favourite TV shows (46%)
  • She makes their favourite food (45%)
  • She’s always laughing (43%)

A huge 92% of children also said they always go to mum if they're feeling unwell and 52% of children said mum helps with homework more than dad.

Our Beko spokesperson and father of two, Jeff Brazier says:
“I do like to think of myself as a pretty cool dad, but know that my kids definitely don’t! Like all parents, I’m constantly juggling everyday life, and it’s planning that helps make my life easier. I’m always looking for solutions that will help me to save time, like ensuring that I have the latest fridge freezer that keeps my shopping fresh for weeks. Any solution that makes my family life easier is a win in our home.”

Here are his top tips on how to be a cooler dad!

Recent Articles

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Beko Donates Over 1600 Appliances To Communities With #BekoGiving Initiative

We have been going the extra mile over the last three months to give back to communities with our new #BekoGiving initiative.

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

HarvestFresh™ - Inspired By Nature, Powered By Light

Crunchy carrots, juicy ripe tomatoes, succulent strawberries, and fresh green spinach can now be as nutritious and tasty up to five days after purchasing them, thanks to Beko’s new patent pending HarvestFresh cooling technology.

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Launderette Of Mum & Dad: 65% Of Brits Rely On Mum & Dad To Do Their Laundry

Have you ever sheepishly taken your laundry over to your parents’ house? Take a look at our latest consumer research that shows more than half of us are guilty of using the ‘Launderette of mum and dad’!

Read full story

Spinning On To Your Screens This Autumn: Our New Laundry TV Campaign

Airing To More Than 40 Million People

Have you spotted us on TV or online this week? We’re back with our biggest ever Spring campaign and hoping to reach 40 million of you via television alone.

Read full story


†Source Euromonitor International Limited; Consumer Appliances 2020 ed, as per major appliances definition, retail volume sales in units, 2019 data

email icon