BEKO ANNOUNCES EUROMONITOR CLAIM
We’re delighted to share the news that Beko is now officially the ‘number one large home appliance brand in the UK[*]’. The new accreditation is supported by data from Euromonitor, who are the world's leading independent provider of strategic market research. After thorough analysis, they were happy to award the title to us, noting our fantastic sales performance throughout 2018.
Our Head of Marketing at Beko Plc UK & Ireland Keval Shah said: “We’re over the moon with this news that reflects the consistent performance of Beko in the UK. We have been market leaders for three years now, and it’s great to be able to state our number one position officially. We’re extremely grateful to everyone who supports the brand – especially our consumers.”
[*] Source Euromonitor International Limited; Consumer Appliances 2021ed, as per major appliances definition, retail volume sales in units, 2020 data