Beko Engages Children Across the UK on Healthy Eating
Committed to helping families and young people live healthier lives in the UK, Beko featured an advertorial on its latest cooling technology, HarvestFresh™, which preserves vitamins in fruits and vegetables for longer in FirstNews, a national newspaper for children. The newspaper has over 2.6 million readers and was a great vehicle in raising awareness of the benefits of HarvestFresh™, and the importance of eating healthily with young people.
To further engage schools and children, Beko also ran a nationwide school’s competition where students were invited to draw a poster showcasing benefits of HarvestFresh™ to be in with a chance of winning a HarvestFresh™ fridge freezer for their school. The competition has received lots of creative entries bringing to life the health benefits of HarvestFresh™ so far with lots more expected.